01
Week 1
Discover
We spend a week inside your business — with customers, with the data, with the people who know where the bodies are.
Ships
Insight memo · Stakeholder map · Success metrics
Focus
Listen
Process · Six phases, one rhythm
Most agency process is theatre — kickoff decks, status calls, and a launch that lands flat. Ours is an operating rhythm: a written brief on Monday, a critique on Wednesday, a ship note on Friday. Every week produces one artefact your team can point at.
· WEDNESDAY REVIEW10-WEEK RHYTHM
The six steps
From Monday brief to launch in ten weeks.
Six phases, one rhythm. Each phase produces one artefact your team can point at — from the first insight memo to the launch-week enablement pack.
- Step 1 of 6
- Step 2 of 6
02
Weeks 2–3
Define
A sharp positioning platform, one narrative, and a scope you can defend at a board meeting.
Ships
Positioning · Messaging · Roadmap
Focus
Sharpen
- Step 3 of 6
03
Weeks 3–6
Design
Identity, product, and web design in tight vertical slices. Every artifact is production-ready by end of week two.
Ships
Design system · Comps · Prototype
Focus
Compose
- Step 4 of 6
04
Weeks 5–9
Build
We ship in Next.js on the highest bar of craft, performance, and accessibility. QA is a habit, not a phase.
Ships
Production build · CMS · Analytics
Focus
Craft
- Step 5 of 6
05
Week 10
Launch
A launch that earns attention — press, campaign, community, and an internal enablement pack.
Ships
Launch plan · Campaign · Enablement
Focus
Ship
- Step 6 of 6
06
Weeks 11+
Compound
We do not disappear after launch. Weekly experiments and quarterly reviews turn a launch into a curve.
Ships
Weekly experiments · Quarterly review
Focus
Grow
What makes it different
Four opinions most agencies will not commit to.
The industry default is a status meeting and a Gantt chart. We think both are a tax on good work. Here is what we do instead.
- 01Rule
Partners in the room, not on the invoice.
The senior who pitched you is the senior who runs your account. No junior handoff after the ink dries — the person on your Monday call has forty engagements behind them.
- 02Rule
Weekly artefacts, not weekly meetings.
We replace status calls with Friday ship notes: what shipped, what is next, what needs a decision. If a meeting cannot decide something, we skip it and send a Loom.
- 03Rule
One roof, no vendor triangulation.
Strategy, design, engineering, and growth in the same standup — so a positioning change reaches the codebase inside a week, not inside a quarter.
- 04Rule
Measured out loud.
A public dashboard from week one — hypotheses, experiments, revenue delta. You see the win, you see the miss, you see us adjust before the retainer renews.
Engagement timeline
What ten weeks actually look like.
A typical brand-plus-website engagement. Sprint scopes compress. Retainers extend from week eleven. Nothing on this chart is aspirational — it is the calendar we run.
10-week baseline
11 milestones
KickoffLaunch
Week 1 · Discover
Listen
Kickoff · Interviews · Insight memo
Week 2 · Define
Sharpen
Positioning v1 · Message architecture
Week 3 · Define → Design
Bridge
Approved positioning · Two design routes
Week 4 · Design
Compose
Identity direction · Site IA
Week 5 · Design → Build
Prototype
Design system · Prototype live
Week 6 · Build
Craft
Page templates · CMS wired
Week 7 · Build
Craft
Motion & interaction · A11y pass
Week 8 · Build
Polish
Performance budget · Content load
Week 9 · Build → Launch
QA
Full QA · Enablement pack
Week 10 · Launch
Ship
Public launch · Campaign live
Week 11+ · Compound
Grow
Experiment cadence · Monthly readout
Weekly rhythm
Three rituals. No status meetings.
Every week is the same shape. Predictable enough to trust, disciplined enough to produce.
Monday
Kickoff
09:30 — 30 min
A written brief goes out at 09:00. The call at 09:30 exists to disagree with it, not to read it.
Wednesday
Craft review
15:00 — 45 min
Work in progress on the wall. Partners critique, founder weighs in, decisions are made in the room.
Friday
Ship notes
By 17:00 — async
A Loom, a decision log, and the plan for next week. No slide decks, no meeting to recap the meeting.
Quarterly
Compounding review
90 minutes · leadership
What worked, what did not, and where the next quarter of budget will earn the highest return.
Tools & instrumentation
The stack we run every engagement on.
Boring on purpose. A shared toolset means the tenth week runs as smoothly as the first, and a new team member is productive on day one.
Figma
Design, prototyping, and design tokens
Linear
Roadmap, cycles, and issue tracking
Notion
Briefs, decisions, and playbooks
Slack
Async communication and standups
GitHub
Code, reviews, and continuous delivery
PostHog
Analytics, experiments, and dashboards
Process FAQ
What clients ask before signing.
Six questions we get on every intro call. Answered plainly, so the paperwork moves faster.
Let’s build something
Make things people remember.
Tell us about your ambition. We usually reply in under a business day.