Work · 6 case studies
A small, deliberate portfolio. Every case here shipped, every number was verified by the client, and every screenshot came from the browser — not the pitch deck.
- 6case studies
- 5categories
- $500M+raised by clients
- 2016 →since
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6 of 6 cases.
- · Aurora Labs2025
A rebrand that opened Series B doors
A precision rebrand and website launch that repositioned Aurora from research lab to defensible category leader.
- $42MSeries B raise
- +340%Inbound qualified leads
- 3m 42sTime on site
GrowthView case
· North Supply2025From D2C darling to omnichannel machine
A full-funnel growth engine that quadrupled revenue while cutting blended CAC by 38%.
- 4.1×Revenue growth
- -38%Blended CAC
- 68%Retention (Y2)
CampaignView case
· Orbit Health2024A campaign that made insurance feel human
A national brand campaign for a category everyone loves to hate — and a 22% lift in unaided brand recall.
- +22%Unaided recall
- 9.4%Landing conversion
- 48MEarned reach
ProductView case
· Lumen OS2024A product that ships itself
Redesigning the onboarding surface increased activation by 61% and cut support tickets in half.
- +61%Activation
- -52%Support tickets
- 72NPS
WebsiteView case
· Meridian Financial2024The website a bank did not think it could ship
A category-first website with cinematic motion, WCAG AA compliance, and 98 Lighthouse — for a 92-year-old bank.
- 98Lighthouse
- +2.7×Conversion
- WCAG AAA11y
BrandView case
· Field Notes Co2023Content that turned a niche into a movement
An editorial brand relaunch that turned a niche newsletter into a 220k-strong community.
- 220kSubscribers
- 58%Open rate
- $3.4MSponsor revenue
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