$42M
Series B raise
Brand · 2025
A precision rebrand and website launch that repositioned Aurora from research lab to defensible category leader.
- Client
- Aurora Labs
- Services
- · Brand Strategy· Identity· Website
· AURORA LABS$42M
Impact
Numbers the client's own dashboard shows.
Verified against Aurora Labs's analytics — not our screenshot library.
+340%
Inbound qualified leads
3m 42s
Time on site
01 · The challenge
Aurora had breakthrough tech but a scientific brand that lost the room in every board meeting. Investors could not repeat their story.
02 · The approach
We ran a five-week positioning sprint, condensed the tech into a single memorable claim, and shipped an editorial identity plus a marketing site in eight weeks.
03 · The results
Aurora closed Series B in 11 weeks after launch. Inbound qualified leads grew 340%. Their internal team now writes on brand without a review cycle.
Gallery
Selected frames.
A few moments from the engagement. All shipped, all live, none photoshopped.
A note from the client
“They ran the engagement like it was their own company. The kind of partner you only find twice in a career.”
Have a similar problem?
Let's make yours the next case.
We usually reply within a business day. If we cannot help, we know two studios who probably can.