220k
Subscribers
Brand · 2023
An editorial brand relaunch that turned a niche newsletter into a 220k-strong community.
- Client
- Field Notes Co
- Services
- · Brand Strategy· Content
· FIELD NOTES CO220k
Impact
Numbers the client's own dashboard shows.
Verified against Field Notes Co's analytics — not our screenshot library.
58%
Open rate
$3.4M
Sponsor revenue
01 · The challenge
A newsletter with a loyal 6k and no roadmap. Wanted category authority without hype.
02 · The approach
A slower editorial voice, a printed annual, and a live event series. We built the community, not the audience.
03 · The results
220k subscribers. 58% open rate. $3.4M in sponsor revenue year one.
Gallery
Selected frames.
A few moments from the engagement. All shipped, all live, none photoshopped.
A note from the client
“They ran the engagement like it was their own company. The kind of partner you only find twice in a career.”
Have a similar problem?
Let's make yours the next case.
We usually reply within a business day. If we cannot help, we know two studios who probably can.